Senior Growth Manager (2K Games)

Boston, MA, USA | Product | Full-time | Fully remote

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Are you a highly motivated and curious leader looking to join one of the most exciting teams in gaming?  Are you passionate about optimizing products and user experiences?  Are you intrigued by the opportunity to help drive strategy and outcomes for some of the world’s most beloved gaming franchises?  If so, 2K may be the place for you!

 

What We Need:

2K develops and publishes interactive entertainment globally for console systems, handheld gaming devices and personal computers, including smartphones and tablets. We are proud to publish and support many of today’s most critically acclaimed gaming franchises, including BioShock, Borderlands, NBA 2K, Sid Meier’s Civilization, XCOM and WWE 2K.

The Sr. Growth Manager role is a member of the 2K Growth team, responsible for supporting acquisition and live services strategy, planning, execution and optimization across key 2K franchises.  For the first year, this position will exclusively support Proletariat, which was founded in 2012 by a group of game-industry veterans from Harmonix, Turbine, and Insomniac Games. Located in Boston, Proletariat is pushing the boundaries of multiplayer games with its unique studio and popular title, Spellbreak, and this role will help develop highly effective acquisition, engagement, retention and monetization strategies.  In addition to supporting strategy development, this role will also help process game team needs, write briefs, outline user stories, craft exemplary user experiences, work closely with quality assurance and deliver exceptional value to the teams with smooth pilot programs and onboarding. Following the first year with Proletariat, this role will expand to provide growth strategy and live services support to other exciting 2K partner studios and products.

What You Will Do:

  • Leverage established business goals to build a user acquisition funnel and inform acquisition & re-activation strategy
  • Leverage the following to support key Studio stakeholders in developing and executing high-impact customer-centric Live Service strategies and campaigns:
    • User segmentation & lifecycle strategy
    • In-game Stores & Content (volume, nature, mix, release cadence, pricing, etc.)
    • Limited Time Modes & Events
    • Post-launch Progression Systems (Seasons, Objectives, Challenges, etc.)
    • User Onboarding & Education Systems (both in- and out-of-game)
    • Personalized / targeted content systems (messages, gifts, offers, etc.)
    • Identify business benefits and user adoption metrics
  • Work with PD and Analytics teams to develop fair and balanced monetization models
  • Partner with Analytics to define, prioritize and measure KPIs and ROI against the product roadmap
  • Provide ongoing performance reporting and optimization recommendations against aligned business goals & KPIs
  • Work with internal and external development teams to accurately capture product/feature/content/event/campaign requirements and develop solutions that deliver on those needs
  • Identify, establish and nurture relationships with key stakeholders and decision makers
  • Regularly and proactively communicate product roadmap and progress to key stakeholders
  • Build and execute internal marketing plans for upcoming releases of technology and services
  • Manage internal legal and financial approval and update processes
  • Minimal travel may be required (industry events, developer visits, office meetings)

Who We Think Will Be A Great Fit:

  • Bachelor's degree with progressively responsible product management experience.
  • PDMA and/or Pragmatic Marketing certifications are a plus. 
  • Experience in technical tools and creative services for video game development is a plus. 
  • Experience in evangelizing group solutions. 
  • Strong leadership skills with the ability to interact, influence and align with all levels of the organization; both internal and external.
  • Experience working with external development teams to efficient and successful delivery of products.
  • Highly organized, energetic, flexible, collaborative, and proactive
  • Strong strategic and analytical thinker with exceptional execution and problem-solving capabilities.
  • Strong product management skills with a proven track record of meeting and exceeding customer expectations.  Familiarity with agile development and tools